It is important to remember that at an individual level, everyone is different. Generation-shaping trends are most influential as people come of age, which means that members of a particular generation will develop and share similar values, beliefs, and expectations. Generations exhibit similar characteristics-such as communication, shopping, and motivation preferences-because they experienced similar trends at approximately the same life stage and through similar channels (e.g., online, TV, mobile, etc.). What makes generations consistent at a high level? However, we still see important differences between Millennials raised in an urban environment versus those raised in a rural one or those who move to a new country. Millennials, for example, are the most consistent generation globally. We specialize in the relationship between geography and generations. There are big differences between the generations and it's important to know the years when each generation begins and ends. At The Center for Generational Kinetics, we believe that generations are not a box instead, they are powerful clues showing where to begin connecting with and influencing people of different ages. People in this “birth cohort” exhibit similar characteristics, preferences, and values over their lifetimes. What is the definition of a generation?Ī generation is a group of people born around the same time and raised around the same place. If we don’t answer your question here, contact us and we’ll do our best to help! Just think of us as your go-to nerd for all things generations. This page is dedicated to answering common questions about generations and to give context to bigger generational conversations on topics such as differences, similarities, and trends in employment, shopping, voting, and more. AN INTRO TO GENERATIONS Generations can be confusing.
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